As a 'charity' project (I coughed), I stole some apples, stuffed them inside a poorly designed package. I hope you've had as much fun.
So one day, Ms. Y and I went out for dinner and then she asked me, 'What is a thing that Vietnamese people do but Japanese don't?' I thought for a bit, and much to my own regret, I answered with 'stealing'. The very next day, in design class, our teacher talked about how knowing an apple box was stolen (as the context) would affect customers' perception of that product.
Fast forward some weeks later, Ms. Y and I were talking about ideas for this apple assignment. I told her I was thinking, and she immediately asked, 'Stolen apples?' I fucking lost it. Tables turned, she had just stolen my soul.